Dean Douglas from London UK, started as a studio manager and engineer, then became a producer and remixer and now an owner of “So Damn Tuff Music”.
Dean began his music career as a sound engineer/programmer at 3D’s Recording Studio. From the start he knew the importance of self-learning, so he started taking sessions on his own after just six months. While working alongside Ross Anderson and Simon Law (Soul II Soul), through a demanding schedule and extremely busy working environment, he started polishing his skills and widened his learning projections to many other aspects as well. So, the studio started trusting him with responsibilities like booking clients, maintaining and purchasing studio equipment and recording sessions for clients.
In 1995, Dean got an offer to be an in-house producer/ remixer at the legendary reggae label Ariwa Sounds Ltd. He was quickly entrusted with key responsibilities, such as, producing original instrumentals for Ariwa artists. During Dean’s time at Ariwa Sounds, he re-mixed over 50 tracks from Ariwa’s back catalogue into Drum and Bass under the Pseudonym ‘Douggie Digital’.
Dean stayed at Ariwa Sounds for 6 years before he began writing production music for Universal Music. He believed this was the point where his hard work started paying off because he always wanted to make music for TV and he got a chance to do just that at Universal.
So Damn Tuff Records was formed with a grant from the Prince’s Trust. In its first year SDT Records secured an album deal with JVC Victor in Japan. The two singles released of the album both went to number one in the Japanese Dance charts. One of the singles 'Gimme Muzik' was the most requested song in Japan that year.
In 2018, Dean secured non-exclusive publishing deals with Manhattan Production Music and Absolute Music Library.
Dean's music has been used by many companies including Hyundai, ITV, Discovery Channel, BBC, Kiss FM, Radio 1, Sports Relief, Paramount Pictures, The Opera Winfrey Show, NFL Channel and The Pepsi Chart Show Japan.